pandemic advertising

How ‘Zoom’ made shooting an ad possible during the pandemic

’3, 2, 1, action!’ was heard hundreds of kilometers away from where the director was. It was a full lock-down here in Kuwait, there was no way to shoot a commercial and impossible to travel. Thanks to technologies like Zoom, the video conferencing app that helped bridge many people during this pandemic. We never thought […]

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Creating an effective ad during the lockdown

When the discussions began between Bustop, the creative agency in-charge, and Boubyan Bank, on the 10th of March, the excitement to film the Ad was overwhelming. Unfortunately, on the 12th of March, the Government of Kuwait initiated a partial curfew for the country, to contain and control the spread of the Coronavirus, which was already

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