online advertising - CINEMAGIC Kuwait

Unveiling the Power of SEM and SEO: A Digital Marketer’s Guide

Leave a Comment / Marketing and Branding Strategies / Fahad Al Jamal

In the realm of digital marketing, two powerful strategies often take center stage: Search Engine Marketing (SEM) and Search Engine Optimization (SEO). While they share the common goal of enhancing a website’s visibility in search engine results, they differ significantly in their approaches and methods. Understanding the distinction between SEM and SEO is crucial for […]

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Picking the right social media platform for advertising

Social media has consolidated its position as an essential platform for advertisers to connect with their clients. According to the Interactive Advertising Bureau, domestic advertising revenue in social media increased impressively 55 per cent last year alone, from $7 billion to $10.9 billion. This figure will rise to $15 billion in 2017 eMarketer predicts. The

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Don’t just sit there! Start social media advertising!

Advertising and Media Trends, Marketing and Branding Strategies / Nehan Sarfaraz

Social networking refers to websites and applications designed to enable users to exchange content in a fast, effective and real-time manner. Having posts all over the world in just a few moments can only be done by social media. Promotional platforms offer in different ways, but in the shortest time, social media can allow ads

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