digital advertising

Unveiling the Power of SEM and SEO: A Digital Marketer’s Guide

In the realm of digital marketing, two powerful strategies often take center stage: Search Engine Marketing (SEM) and Search Engine Optimization (SEO). While they share the common goal of enhancing a website’s visibility in search engine results, they differ significantly in their approaches and methods. Understanding the distinction between SEM and SEO is crucial for […]

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Our Digital Advertising Team is Google Certified!

You’ve probably heard about many ad servers on the market, and about all the free or paid solutions. Of those choices, we will concentrate on the product that we can attest to being the most beneficial of all of them, the Google ad server (DFP). Double Click for Publishers a.k.a DFP, now renamed to Google

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