design principles

Typography Introduction For Non-Designers

Did you know that Steve Jobs took college courses on calligraphy and typography, because he believed that these would play an important role in the success of Apple? But how could a man so inspirational care so much about something so little? Well, typography is both an art and a technique. It is so much […]

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15 Tips for non-designers

Cinemagic Insights, Creativity and Inspiration, Marketing and Branding Strategies, Media Production Apps, Tutorials / Cinemagic

1 – Limit your typefaces. Even for aesthetical purposes it better to have a font that is visible to the reader. It can be jarring to the reader if the message is not conveyed clearly and having too many different fonts in one digital artwork can throw off the reader as it deters the attention.

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