advertising tips

Picking the right social media platform for advertising

Social media has consolidated its position as an essential platform for advertisers to connect with their clients. According to the Interactive Advertising Bureau, domestic advertising revenue in social media increased impressively 55 per cent last year alone, from $7 billion to $10.9 billion. This figure will rise to $15 billion in 2017 eMarketer predicts. The […]

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Creating an effective ad during the lockdown

Leave a Comment / Advertising and Media Trends, Creativity and Inspiration, Marketing and Branding Strategies / Nehan Sarfaraz

When the discussions began between Bustop, the creative agency in-charge, and Boubyan Bank, on the 10th of March, the excitement to film the Ad was overwhelming. Unfortunately, on the 12th of March, the Government of Kuwait initiated a partial curfew for the country, to contain and control the spread of the Coronavirus, which was already

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