advertising strategies

Picking the right social media platform for advertising

Advertising and Media Trends, Marketing and Branding Strategies /

Social media has consolidated its position as an essential platform for advertisers to connect with their clients. According to the Interactive Advertising Bureau, domestic advertising revenue in social media increased impressively 55 per cent last year alone, from $7 billion to $10.9 billion. This figure will rise to $15 billion in 2017 eMarketer predicts. The […]

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How to Deliver Successful Paid Campaigns over Social Media Channels

Leave a Comment / Advertising and Media Trends, Marketing and Branding Strategies /

Social media has ingrained itself into our daily lives and developed into a potent tool for companies to reach their target market. Paid campaigns are more and more common as social media marketing grows. Paid advertising campaigns are an exquisite method to reach the correct demographic and increase traffic to your website or online business.

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